Ratings, viewership, sponsorship deals rise for women’s sports in 2022


South Carolina coach Dawn Staley has been around women’s basketball long enough to see the growing pains of a young WNBA league gradually shifting to increased interest in the sport at all levels.

“We probably are bursting at the seams for the people that are decision-makers in our game to allow us to be just that,” said Ms. Staley, who led the Gamecocks to their second women’s hoops title this year.

Popularity across women’s sports has grown steadily over the past few years, but 2022 marked a pivotal moment as several sports saw increases in viewership and ratings, sponsorship deals, and prime-time coverage.



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